People are spending thrice as much time online as they used to 15 years ago. Every business needs to understand that the way people shop and buy has changed. Which means offline marketing isn’t as effective as it was before.
Digital marketing refers to initiation of advertising campaign through digital channels like websites, search engines, social blogs, emails and mobile applications. It actually covers a wide range of marketing tactics, all of which might not be universally accepted. However, we focus on the most effective way to get to your customers online. Our Digital Marketers will do it for you.
At Epicenter, we talk a lot about getting a business ‘The Digital Push’ as an effective way to attract, convert and retain customers online. But we still get questions from people all around the world about our approach towards digital marketing and how is it going to help their business.
SEO for B2B
57 percent of B2B marketers stated that SEO generates more leads than any other marketing initiative
What is your 2018 Marketing plan?
Companies have to start planning for the next year right now. If you have analyzed plans for marketing strategy and budget for 2018, be prepared to hear that all your plans can go terribly wrong, if not analytically correct. Businesses need to adopt strategies to get to target audience. And understand which tactics can result in the most efficient conversion.
To plan a top-notch marketing strategy for your business in 2018, we have to incorporate online marketing planning process. From personalization elements and mastering micro-moments to moving visual and analyzing the authentic data, through all the best strategies for acquiring leads, conversions, customer connections and engagement. Talk to our experts. We will plan miracles for your product.
Digital Marketing Services
SEO is the process of optimizing websites to help them ‘rank’ higher in search engine results. This increases the amount of organic (or free) traffic that your website receives.
Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people towards the business’ website.
The creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation or customers.
The practice of promoting your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business.
A method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google AdWords.
Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions.
A type of performance-based advertising where you receive commission for promoting someone else’s products or services on your website.
Native advertising refers to advertisements that are primarily content-led and featured on a platform alongside other, non-paid content. BuzzFeed sponsored posts are a good example, but many people also consider social media advertising to be ‘native’ — for example, Facebook advertising and Instagram advertising.
Online PR is the practice of securing earned online coverage with digital publications, blogs, and other content-based websites. It’s much like traditional PR, but in the online space.
Content Marketing & Social Media Statistics
Content marketing and social media are integral to your branding. Here’s some data that will help you better understanding the current landscape for both.
- There are 2.3 billion active social media users and 91% of retail brands use 2 or more social media channels. However, internet users have an average of 5.54 social media accounts — Brandwatch
- Nearly one-third or 2.34 billion people worldwide regularly use social networks — eMarketer
- On average, B2B marketers allocate 28% of their total marketing budget to content marketing — Content Marketing Institute
- Users produce about 76 million new posts and over 41 million comments each month, and more than 409 million people view more than 22 billion pages each month — WordPress
- Visual content is 40 times more likely to get shared on social media than other types of content— Buffer
Digital Marketing Challenges faced by major businesses
Frequency of usage of digital platformsUsage Statistics in Percentage (%) for FY 2016-17