Driving Growth & Engagement for Leading Stockbroking App

Accelerating Customer Acquisition and Revenue Through Strategic Upselling

About the Client

A leading stockbroking app specializing in comprehensive trading services with focus on customer acquisition and engagement in the competitive financial market.

Scenario

The client required a strategic partner to acquire new customers in a competitive market while encouraging initial margin transfers, upselling additional financial products, and providing personalized support to high-value customers.

Epicenter’s Solutions

We provided targeted customer acquisition strategies with optimized onboarding processes, dedicated upselling initiatives, and strategic direct brokerage generation models with enhanced inbound activation.

Benefits / Outcomes

  • 20% to 30% customer acquisition rate.
  • 15% to 30% customer/segment activation.
  • 15% to 25% first margin/trades ratio.
  • 10% AMC/VSP upsell rate.
  • INR 50L per month in upsell.
  • Avg. MTF book of INR 21 Crore.

Their expertise in upselling and managing our MTF books has directly contributed to our significant revenue increase and enhanced client relationships.

Head of Marketing

Client Challenges

The client faced challenges acquiring new customers in a competitive market while encouraging initial margin transfers and trades, upselling additional financial products, and providing personalized support to high-value customers.

Epicenter's Approach

Epicenter deployed targeted customer acquisition strategies with optimized onboarding processes and implemented dedicated upselling initiatives with strategic brokerage generation models.

Epicenter's Achievements

Customer Acquisition Rate

+ 0 %

Customer/Segment Activation

+ 0 %

Avg. MTF Book Size

0 Cr

First Margin/Trades Ratio

0 %

Solution Offering

Targeted Customer Acquisition Strategies

Implemented optimized strategies for acquiring new customers and onboarding for first margin transfers and trades.

Dedicated Upselling Initiatives

Established focused programs to upsell additional financial products and services to existing customers.

Strategic Direct Brokerage Generation Models

Developed comprehensive models for generating direct brokerage revenue and growth.

Inbound Activation

Implemented enhanced inbound activation processes for improved customer engagement and retention.

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