38,000+ Monthly Appointments Managed with 90%+ SLA for a Leading Healthcare Diagnostics Chain

Enhancing Patient Experience, Corporate Health Services, and Revenue Growth Through End-to-End Customer Engagement

About the Client

A leading healthcare diagnostics and preventive health services provider with a large network of diagnostic centers serving individual patients, corporate clients, and membership customers across multiple locations.

Scenario

The client required a reliable customer engagement partner capable of managing high-volume patient interactions across inbound and outbound channels. They needed support for appointment bookings, lead conversions, corporate medical test coordination, email management, patient assistance, and operational coordination while maintaining service excellence throughout the year.

Epicenter’s Solutions

Epicenter deployed a dedicated customer experience team to manage inbound and outbound calls, appointment scheduling, lead nurturing, email correspondence, and corporate health program coordination. Through specialized healthcare training, process excellence, and a patient-centric approach, we ensured seamless customer support, improved conversions, and efficient management of complex healthcare operations.

Benefits / Outcomes

  • 75,000+ customer calls managed every month.
  • 38,000+ monthly appointments and bookings processed.
  • 90%+ SLA achieved on appointments and customer queries.
  • 55%+ lead-to-conversion rate from digital marketing leads.
  • 60% week-on-week conversion through WhatsApp-based upselling and cross-selling campaigns.
  • 3,500+ customer and corporate emails managed monthly.
  • 15-hour operational coverage, 365 days a year through a 60+ member team.

“Epicenter has become an extension of our customer engagement team. Their ability to manage patient interactions, corporate coordination, and sales conversions while consistently maintaining high service standards has significantly enhanced our customer experience and operational efficiency.”

Operations Director, Leading Healthcare Diagnostics Brand

Client Challenges

The client faced challenges in managing growing volumes of patient inquiries, appointment requests, diagnostic bookings, and corporate healthcare requirements across multiple communication channels. They also needed consistent follow-up on digital leads, timely responses to customer emails, effective coordination with diagnostic centers and field teams, and a highly empathetic support model aligned with healthcare service expectations.

Epicenter's Approach

Epicenter established a specialized healthcare support team trained extensively on patient sensitivity, diagnostic processes, and customer care best practices. Leveraging doctor-led training programs, we focused on empathy-driven interactions while implementing structured workflows for lead management, appointment scheduling, corporate account servicing, and operational coordination. Our teams worked closely with diagnostic centers, field phlebotomists, and corporate stakeholders to ensure seamless service delivery and high customer satisfaction.

Epicenter's Achievements

Calls Managed per Month

+ 0

SLA Achieved

+ 0 %

Week-on-week Conversion

+ 0 %

Solution Offering

Inbound & Outbound Customer Support

Managed all patient inquiries, appointment requests, follow-ups, and service-related interactions through dedicated support teams.

Lead Conversion Management

Engaged and nurtured digital marketing leads to drive appointment bookings and improve conversion rates.

Corporate Healthcare Coordination

Supported corporate clients by scheduling and managing pre-employment and preventive health check-up programs.

Email Management Services

Handled complex customer and corporate email communications with timely resolutions and professional responses.

WhatsApp Sales Enablement

Executed upselling and cross-selling campaigns for healthcare packages through personalized WhatsApp engagement.

Appointment & Operations Coordination

Coordinated with diagnostic centers and field phlebotomists for slot allocation, rescheduling, visit management, and priority service requests.

Customer Experience Training

Delivered specialized empathy-focused training programs led by medical professionals to enhance patient interactions.

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